Last month, the City announced San Antonio’s new marketing campaign, the newest phase of the successful “Deep in the heart” brand. This campaign was developed over the past six months by the San Antonio Convention & Visitors Bureau and its agency, Proof Advertising.
It was based on insights from consumer research, which revealed that potential travelers know about the Alamo and the River Walk, but have little knowledge of San Antonio’s numerous other offerings:
- our culinary scene
- family attractions
- and culture
The campaign is called, “Remember the…” and residents and visitors will have the opportunity to fill in the blank. To participate and upload your own photo and please visit the bureau’s Facebook page, www.facebook.com/visitsanantonio.