San Antonio’s culinary assets are an important part of the marketing and communications of the Convention and Visitors Bureau, as excellent and varied dining experiences are critical to a desirable visitor experience.
As an example, the CVB pitched San Antonio for the PBS show “Simply Ming” with Celebrity Chef Ming Tsai in December, 2011 as part of a media mission, and worked with producers to secure the opportunity, which filmed in fall 2012. Four episodes were negotiated for San Antonio
The first San Antonio episode premiered locally on KLRN on February 16 at 3:30 p.m., featuring a cooking segment with Chef John Besh at Luke.
Full schedule includes: Chef Elizabeth Johnson at the CIA (March 30), Chef Johnny Hernandez at Casa Hernan (April 20), and Diana Barrios Trevino at Hacienda de Los Barrios (May 11).
The show is shot in Chef Ming’s signature “cooking on the fly” style, gathering inspiration from his East-meets-West ingredients and techniques. The show averages roughly between 750,000 – 1 Million unduplicated viewers weekly, and runs on 93% of the PBS stations in the top 50 markets.
Bringing in media to experience the City’s culinary scene is an important component of editorial placement. The CVB hosts an annual culinary media familiarization tour where approximately 20 key culinary and travel media participate.
The CVB works closely with the Culinary Institute of America on cross-support opportunities, such as providing travel media with a CIA experience and leveraging the CIA’s presence in San Antonio. We thank the CVB for the work in the culinary arena as we continue to make the City of San Antonio an important destination.