In an effort to bring locals downtown, the City of San Antonio provides Downtown Tuesday, which offers free parking at city-operated garages, lots and parking meters on Tuesday evenings from 5 p.m. to 2 a.m.
Initiated by Councilman Bernal, and spearheaded by the Downtown Operations Department, Downtown Tuesday aligns with the goals of SA 2020, as it creates downtown activity and invites people to park for free in a city-operated facility, and explore the many dynamic restaurants, merchants and activities that make downtown San Antonio unique.
The program just completed a one year anniversary, and it has proven to be very successful. We have over 75 businesses that participate in the program and offer specials on Tuesday evenings to anyone who mentions the Downtown Tuesday promotion—including restaurants, museums, family entertainment venues and more.
From the start of the program one year ago, we have parked over 36,000 cars for free as part of the program. For our garages and Market Square and Dolorosa lots, this represents a 48% increase in car counts over the past year. The program had over $350,000 in earned media coverage through print, radio and television outlets from April 2012 to December 2012. We also have a strong social media presence, and have engaged the public on Facebook, Twitter, Instagram and online through the new website www.downtowntuesday.com.
To celebrate the One Year Anniversary, the City announced an online photo contest, where people can post pictures from their Downtown Tuesday experience to Downtown Tuesday social media accounts such as Facebook and Twitter. Weekly winners will win prizes from our Downtown Tuesday business partners. One lucky Grand Prize winner will receive free parking at the St. Mary’s Garage for 6 months.
Downtown Tuesday draws people from all over the City to enjoy our downtown on Tuesday evenings, and we invite them to return any day of the week and experience what makes our city unique.