Valero Alamo Bowl
On December 30, 2013 the University of Oregon played the University of Texas at the 21st Annual Valero Alamo Bowl. Our thanks to Valero for their long term sponsorship of this annual event. The overnight rating on ESPN for this year’s Valero Alamo Bowl had 7.6 Million viewers which was the second highest rating for any non-BCS bowl on ESPN. Alamo Bowl officials estimate direct visitor spending is to be more than $23 million. The Alamo Bowl drew a standing-room-only crowd of 65,918 fans, the second-largest attendance in the game’s history.
The CVB promoted the 2013 Valero Alamo Bowl through VisitSanAntonio.com, promotion in the CVB’s e-newsletter to our opt-in database of more than 400,000 consumers, monthly airport videos and social-media support on Facebook and Twitter, as well as inclusion in printed guides.
In addition, once the teams were announced, the CVB deployed custom digital advertising and e-mail messaging to more than 1 million sports enthusiasts in the teams’ markets. The CVB also reached out to media in Oregon, resulting in several features on San Antonio, including a spread on the River Walk in The Oregonian and a photo slideshow about San Antonio in the Eugene Register-Guard.
As Mayor and Council requested, we maximized our Valero Alamo Bowl sponsorship elements, including: four 30-second TV spots, a 90-second halftime feature, panoramic shots of San Antonio on ESPN’s game broadcast, four 30-second radio spots on ESPN’s national game broadcast, a full-page ad in the game program and a full-page ad in the Fan Guide.
US Army All-American Bowl
The U.S. Army All-American Bowl is the nation’s premier high school football game, featuring the best 90 players in a classic East vs. West match-up every January in San Antonio’s Alamodome and broadcast live on NBC. The 14th annual game was held on Saturday, January 4th and the All-American Bowl announced a crowd of 40,017 and we also realized 10,000 room nights. The game generated more than 8,500 total media stories and more than 4 billion total impressions across all media platforms.
The CVB supported this past weekend’s US Army All American Bowl with inclusion on VisitSanAntonio.com as a featured event, promotion in the CVB’s e-newsletter to our opt in database of more than 400,000 consumers plus social media support on Facebook and Twitter.
Additionally, we maximized our USAAB-sponsorship elements that included two 30-second TV spots, six 30-second radio spots on National Satellite Broadcast of the Bowl, a print ad in the Game Day Program Guide and a USAAB e-newsletter.
Upcoming Significant Meetings
American Farm Bureau: Jan 12 – 15, 2014 with estimated economic impact of $5.4 million. AFB is the nation’s largest general farm organization representing more than 6 million American families. An estimated 5,000 attendees (farmers/ranchers) will gather in San Antonio during the annual meeting to discuss agricultural and rural issues.
Pennwell’s Annual DistribuTECH Conference & Exhibition: Jan 28-30, 2014 with estimated economic impact of $5.8 million. An estimated 6,500 attendees will gather in San Antonio in late January for this event
DistribuTECH is the utility industry’s leading annual transmission and distribution event, covering automation and control systems, energy efficiency, renewable energy integration, and water utility technology
National Association of Corrosion Engineers (NACE) International: March 9 – 13, 2014 with estimated economic impact of $7.7 million. More than 5,800 professionals in engineering and corrosion from around the world will convene in San Antonio for the 69th Annual Conference. NACE serves nearly 30,000 members in 116 countries and is recognized globally as the premier authority for corrosion control solutions.
The Convention and Visitors Bureau and Convention Sports Facilities departments work jointly to bring in approximately 590 group meetings each year in addition to 140-150 event days for special events and/or large sporting event. Our thanks to both departments for their commitment to producing great events at the Alamodome. We look forward to continued success in Making San Antonio a destination for local, national & international guests.